Overview
My Team and I was asked to develop a competitive digital device landscape for current retail space. This was developed in a deck format that allowed the team and stakeholders to collaborate on findings.
Problem
My team and I was asked to look at the digital device competitive landscape from the lens of the customer.
The goal was to develop a deck that allowed the team and the customer experience business stakeholders to collaborate and discuss in-store digital journey.
Actions
I served as the UX manager for this project which meant planning and executions of:
-
- Developing Archetypes
- Conducting Landscape Analysis
- Presenting findings to stakeholders and team
- Creating and framing the Journey
- Creating Storyboards
- Final Deck Presentation
Results
The initial phase of the UX strategy project validated our assumptions. It allowed the team to leverage findings for the product roadmap so that we could continue defining goals for user needs and any impact on the business.
Client
Sears Holdings Corporation
Role
User Experience Manager
Year
2018
What did you do
- Developed the UX strategy and plan for the team
- Developed storyboards and journeys
- Delegated work to team and review progress of their design approaches
Research
Working with our product team we came up with some user-stories that would help evolve the project requirements.
Storyboards
For this project, I created storyboards so that I could explain in a visual matter how certain context and experience would work.
Storyboard: Business Chat User Scenario
Storyboard: Augmented Reality User Scenario
Archetypes
Journey Maps
Along with personas, once the team understood the storyboards, my team, an I created the journey maps along with an infographic style journey.
Heather’s Current State
Oscar’s Current State
Heather’s Innovation State
Oscar’s Innovation State
This journey illustrates our gaps of digital devices in a retail shopping landscape today.
This is a journey that illustrates connected devices as customers progress through the store.
Final Thoughts
This was the first phase of exploration. My team is now exploring some value proposition strategy work. And with alignment with stakeholder’s the next phase of this exercise will start to innovate on micro-level and then eventually macro-level explorations.