Design Leader | UX + Product Designer

Overview

I create products that simplify complex work. I collaborate with product, engineering, and business leaders to design enterprise software, developer platforms, employee experiences, retail technology, and AI-driven products that improve workplace efficiency. My experience includes building UX organizations, leading multidisciplinary teams, establishing design systems and governance, modernizing operating models, and helping organizations transition from isolated design efforts to scalable product practices.

I have successfully led initiatives in global enterprises, effectively balancing customer needs, business priorities, and technical realities. My goal has always been to create environments where designers can excel. I find great satisfaction in tackling both challenging organizational issues and product-related problems. Whether I’m improving developer productivity, modernizing internal platforms, or helping executives shape product strategy, I focus on creating experiences that deliver measurable business outcomes.

Experience

Electronic Arts (EA) – Senior Manager, Product Experience Design – Redwood Shores, CA
May 2022 – Jul 2026

• Led product experience strategy for developer onboarding, access management, and internal productivity platforms serving EA’s global game development studios.
• Directed UX strategy for developer onboarding, access management, shopping services, knowledge management, and internal productivity platforms.
• Drove product vision and roadmap prioritization with Product and Engineering, leading discovery (research, prototyping, usability testing) through launch.
• Established design governance and component library standards adopted across developer and employee platforms.
• Reduced developer onboarding time from 1.5  minutes to 1 minute, a 33% speed increase (or 30 seconds) through streamlined access workflows and self-service redesign.
• Improved feature delivery velocity by ~50% through workflow redesign and design system adoption across engineering teams.
• Managed a team of four designers across East, Central, and Pacific US time zones, scaling design quality and delivery across globally distributed product teams.
  
• Partnered with Figma Enterprise teams to shape governance, licensing strategy, and AI tooling adoption—providing beta feedback from EA studios on Figma Design and Figma Make.

Kohl’s Corporation – Senior Manager, User Experience – Milpitas, CA
Oct 2018 – Nov 2021

• Led UX for enterprise retail technology, associate tools, customer service platforms, and store operations.
• Directed UX initiatives supporting more than 1,100 retail locations.
• Led modernization efforts for store technology and associate experiences.
• Redesigned customer service workflows that reduced average handle time from approximately five minutes to three minutes.
• Partnered closely with Product, Engineering, Store Operations, and Business leaders.
• Established a research practice using journey maps and service blueprints to inform roadmap prioritization with Store Operations and Product leaders.
• Managed a team of seven designers and researchers, establishing critique processes and delivery standards that improved design quality and velocity.

Sears Holdings – Manager, User Experience Design – Hoffman Estates, IL
Jul 2014 – Aug 2018

• Led design for retail technology, point-of-sale systems, and operational platforms.
• Led UX initiatives supporting more than 700 retail stores.
• Redesigned POS checkout workflows and operational dashboards, reducing transaction time by 40% (from 5 mins to 3 mins) and improving associate efficiency across 700+ stores.
• Partnered with engineering, product management, and retail operations.
• Built a component library and interaction patterns adopted across POS and operational platforms, accelerating design-to-dev handoff and reducing UI inconsistencies.

Sears Holdings – User Experience Architect Lead – Chicago, IL
Jun 2011 – Dec 2012

• Designed digital experiences across mobile, web, kiosk, and in-store platforms.
• Led end-to-end UX for customer-facing and enterprise applications—research, IA, prototyping, and usability testing.
• Collaborated closely with engineering teams to bring new digital experiences to market.

Project Summary

• • • Improved enterprise feature delivery speed by approximately 50% through workflow redesign and product experience improvements.
    • Reduced onboarding and self-service completion time from approximately 5 minutes to 3 minutes.
    • Reduced customer support average handle time from approximately 5 minutes to 3 minutes through redesigned service workflows.
    • Helped modernize store technology supporting more than 1,100 retail locations.
    • Improved point-of-sale experiences across more than 700 stores, streamlining checkout and associate workflows.
    • Built scalable design governance, reusable design systems, and UX operating practices across enterprise organizations.
    • Led globally distributed design teams while mentoring designers and strengthening cross-functional collaboration.
    • Partnered with Figma’s Enterprise Enablement and Account teams to support governance, enterprise adoption, and early feedback on emerging capabilities, including Figma Design and Figma Make.

My Professional Philosophy

Great products aren’t developed through design alone; they are the result of collaboration between product, engineering, research, and business teams that share a clear understanding of the problem at hand. My role is to unite these perspectives, empower teams to act confidently, and create experiences that are useful, scalable, and measurable.